A new investment programme of £1m a year will begin in the coming months to
encourage people back to Wiltshire’s town centres and high streets. The Wiltshire
Towns Programme was confirmed at today’s Cabinet meeting (Tuesday 21 June).
The town and parish councils of all 18 Wiltshire towns, the city of Salisbury, plus
Pewsey, Tisbury and Downton will all be able to bid to Wiltshire Council for allocated
funding that can be spent on plans to improve their high streets and attract more
visitors to their communities.
Cllr Richard Clewer, Leader of Wiltshire Council and Cabinet Member for Economic
Development, said: “The past few years have been particularly difficult for high
streets throughout Wiltshire, and that’s why we’re investing £1m a year until 2025 to
support our towns and businesses.
“This funding will help to attract more visitors to the high street and boost local
“But we recognise that each high street and town centre in Wiltshire is unique, and
that’s why we’re working closely with the town and parish councils in these areas to
deliver what their communities need. This is a locally-led campaign that will provide
real benefits for the businesses in each of the 22 areas.
“As well as the individual funding for town centres, we’ll also be launching other
schemes to boost high streets, including a Generating Activity Grant, which will drive
footfall back to high streets with events and activities; a What’s on in Wiltshire events
app; plus heritage apps to help visitors find out more about the history of our towns.
“Retail accounts for more than 20,000 jobs in Wiltshire, and this doesn’t include the
many services, hospitality and leisure facilities that are located on or rely on the high
street. So we want to do all we can to support this vital sector and continue to do all
we can to give our high streets the tools they need to thrive and attract more visitors
To find out more about the Wiltshire Towns Programme, people should see the
Cabinet report at: