Business News e-bulletin from Melksham Town Council

22nd October 2020, 11:08am | By Peter Dunford |


Melksham Town Council
this is 
6AM Business News
No. 16: 22 October 2020

Melksham Town Centre 
Click to get involved….

Need any advice?
Call or email us:

David McKnight
Miriam Zaccarelli

01225 704 187

Melksham Town Council

Melksham Market Day
our charter market is held every TUESDAY 9am – 2pm, the Market Place
SN12 6ES.  Contact the market organisers here.

Social Media Hashtags:
Keep the profile of #Melksham high

Welcome to Melksham
We’re delighted to welcome these businesses as recent new additions to our high street
Holidays and Cruises
Autonomy Care Group
Gonjoo Cafe Bake House
Benjamin Nicholas Hair
Thank you for choosing to locate your business in Melksham!

Next edition:
6 AM Thursday 5 November
Back issues here

We’re Recruiting
Melksham Town Council is recruiting for an Amenities Manager to join our highly regarded Amenities Team.This is a fantastic opportunity for the right candidate to assume responsibility for the management of all amenities owned and maintained by the Town Council and to be responsible for overseeing the work of the head grounds person and the outdoor amenity team. Under the leadership of the Amenities Manager, the team is tasked with the day-to-day maintenance of Melksham town centre’s external environment, while also ensuring all Town Council buildings are maintained and repairs are completed efficiently and effectively.

Have a look at the job advert and application instructions here.

If you know of anyone who may be interested, please let them know.

Stop Press………
With huge regret, we announce that the high winds forecast have forced the cancellation of the Melksham Makers’ Market this Saturday, 24 October.

Improved Parking Charge Redemption Scheme Launching
To help drive trade into the town centre through Christmas and beyond, Melksham Town Council is upgrading its parking charge redemption scheme.  The scheme upgrade is designed to increase its attractiveness to shoppers and visitors to the town, who simply take a parking machine receipt to a participating business for a refund of up to two hours parking charge.  The parking machines automatically print duplicate tickets so that one can be left in the parked vehicle and the other presented at a retailer for a refund.  The scheme will operate for 12 months before being reviewed.

There is no limit regarding how many times shoppers and visitors can use the scheme – for shopping, a quick coffee, a tasty lunch – the options are endless.  We are in the process of contacting those retailers currently participating, with up to date details and new window stickers.  We think that every business should offer this to their customers as a way of building loyalty between town centre retailers and the public.  Please contact us for details.

Once again, many thanks to Colin Harrison of Colin Harrison Design, in Melksham, for amending and reprinting the artwork.  Once again, he interpreted the brief perfectly – make it stand out we said – and he did!

Chancellor launches Winter Economy Plan
The Chancellors’ Winter Economy Plan to support businesses can be found here:  The key headlines are:

  • Protecting jobs and the self-employed
  • Improving cash-flow

You are strongly advised to read the details in the full, official document from the Treasury here before making any decisions:

Remembrance Sunday in Melksham

The Town Council recently announced plans for a reduced Remembrance Event at the War Memorial on Sunday 8th November. However, since the Melksham News went to print, a new directive has been received from Government, prohibiting the attendance of military personnel, which means we are unable to hold an event in Melksham.  People are instead encouraged to pay respects from their doorsteps at 11am on Remembrance Sunday.

Alternatively, if you wish to make a private arrangement to lay a wreath at The War Memorial, please do so in your own time, but take great care to observe prevailing government guidelines concerning coronavirus precautions at the time of your visit.

We trust you share our disappointment that the event cannot go ahead in these circumstances, but the Town Council can only respect the instructions of the government and, as a result, cancel this year’s service.  We must prioritise the safety of the people of this town.  Many of our veterans too, will be of increasing years and therefore potentially more vulnerable to bad outcomes from the virus.

Thank you for your understanding, and we hope to resume with the usual commemorations next year.

Melksham – we’re likely to be heading back into a fast-changing environment where communication is key
As the second spike of coronavirus hits the country, it’s difficult to predict with any certainty what the impacts will be on our local business.

We believe this advice is so vitally important to our businesses, we make no apologies for repeating it:

  • Businesses need to be able to react quickly to the changing needs of customers.
  • Robust COVID-secure procedures are essential.
  • All staff in a business must fully understand procedures used.
  • Look after your staff – and set the tone, by example, so they know how to look after your customers with reassuring COVID-security awareness, great product knowledge, confidence and empathy.
  • Communicate with your customers – tell them of any changes in your business – amended opening times, new services/products, special offers, enhanced COVID security measures.  Anything relevant really, to keep them close to your business.
  • Remember the vital importance of making customers feel safe and secure when buying from your business – this is the new battleground for customer loyalty.  The importance of this factor does ebb and flow though, depending on perceived risks at the time.
  • Capitalise on and communicate relentlessly the benefits of trading with your local business.
  • Work hard to retain and build loyalty with new customers won as well looking after the existing ones.

Success with many of the issues above depends on great communications – internally with your staff and externally with suppliers, customers and potential customers.  All need a different approach.  In small businesses, just talking to your staff regularly works wonders – as long as the underlying messages are well thought through, and delivered clearly and consistently.

Talking regularly to suppliers  or wholesalers can result in preferential access to new products, special offer terms, better credit facilities and so on to give you a competitive edge.  Keeping products flowing through the manufacturer – wholesaler – retailer system is vitally important for everyone in the supply chain – so ask if you need help, advice or support.

And, crucially, keep communicating to customers – social media and websites are fantastic tools for this purpose.  Think about consistency of messages though – for example, whatever communication a customer or potential customer sees from your business, the messages should be consistent throughout., no matter which channel they use – be it opening times, product range, special offers and so on.  Don’t forget to keep your Google Business Account updated too with the same information.

Get in touch if we can help.

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